Can you Resist the Ding?
Iowa Personal Injury Lawyer The Psychology of Distraction: Why Drivers Can’t Resist the Ding Introduction We think of distraction as a bad habit. Neuroscience shows it’s more like an addiction. Notifications deliver dopamine hits, conditioning drivers to check their phones — even at highway speeds. The Brain’s Reward System Every time your phone dings, your brain’s reward center activates. It’s the same chemical process behind gambling addiction. That makes ignoring notifications a fight against biology, not just willpower. The Myth of Multitasking Humans don’t multitask — we...